Denim Care

We recommend wearing your denim for as long as possible, but eventually there will come a time that it needs a wash because, let's face it, if you can smell it, everyone else can too.

  • Fill tub or sink with enough cold water to fully cover the denim.
  • Add 4-5 cups of distilled white vinegar. Vinegar is a natural cleaning agent, disinfectant, and deodorizer. It also sets dark colors like indigo or black. Since it's not a detergent and has no fragrance, it's better for the environment as well as your skin.
  • Turn the denim inside out. Rub or agitate the water around the areas of your denim which has the heaviest soiling (I.E. seat, knees, cuffs). Allow denim to soak for 20 minutes.
  • Drain
  • Refill tub or sink with cold water only. This will be the final rinse. Soak the denim again for another 20 minutes.
  • Remove denim from water and hang to dry. If you hang it inside, place an old towel down to catch any of the excess water and indigo drip. Once dry, the denim will be clean and smell like new again.

We recommend repeating the procedure every 6 months. However, depending on where you live and how hard you wear your denim, 3 months is also acceptable. Our denim washing procedure applies to denim shirts and jackets as well. While there are many methods for cleaning your denim, this is our version which all of us at shop like to use. Try out different ways as well and choose one which works for you! Enjoy!